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Neuro-Bollocks!

By Peter Neville Lewis, Mar 7 2017 09:04AM

Guys,


Are we all getting a bit over-hyped with all this neuro stuff?

Is it starting to do our heads in – before we start angsting over Trump/Brexit/Putin/China etc etc


Yes we know a lot more about how the brain works than we did 20 years ago, thanks to advance brain scans.

But just like NLP and, dare I say, some “life “ coaches, unscrupulous marketeers are grabbing at this latest buzz word and attaching it to leadership, business, psychology. sociology, economics etc.


The danger is that like the hucksters of snake oil, gullible people end up actually buying this neuro quackery.

And the sad thing is that there are serious neuro scientists doing proper research while the peddlers of wishful neuro thinking are dreaming up unvalidated theories for punters eager to latch on to the latest fad.


I blogged some time ago about the dubious benefits of mindfulness as investigated by some Scandinavian academic researchers.

Maybe they should look at some of the neuro-bollocks and neuro-trash out there?


See more at https://neurobollocks.wordpress.com/


Pedro the Neuro(?)Jester

1 comments
Mar 7 2017 05:51PM by George Knight

Calm down Pedro, this is life........plus ca change

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Corporate-jester-1

Why The Corporate Jester?

 

Because there is always a need to “call it out”, point out the emperor’s clothes may not be quite so fancy as he thinks (or others are telling him) and boldly say what others dare not!

 

The role of court jester was well known centuries ago and they had the licence to attack pomposity or stupidity in their betters without fear of retribution. (Well nearly!) Many of Shakespeare’s plays have a fool who is the commentator on human foibles – the most famous probably being in King Lear, the architect of his own downfall through his wilfulness.  Familiar?

 

May not an ass know when the cart draws the horse?  (Fool – King Lear, Act 1 scene 4)