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By Peter Neville Lewis, Jul 6 2017 10:48AM

Perhaps this new acronym symbolises what many people think about political and business leaders?

(I am indebted to Gillian Tate of the FT for this deliciously cynical observation).

So what does F.U.C.U actually stand for?

F = Fragmentation, the breakdown of social cohesion, despite the supposed integrating benefits of social media. Yes we connect randomly but we also actively de-select those with whom we do not have consensus. Likes tend to polarise views and compound tunnel vision.

U = Untrusting. Trust in leaders and “experts” has fallen but the tribal instincts of fragmentation mean we trust only those we know. Competing views maybe disregarded or even trashed by “comfortable facts”.

C= Customisation of personal needs. The danger politically is that people go for a “pick and mix” approach which make pre-packaged parties and policies harder to sell. The tendancy is to rally round single issues, eg Brexit, Trump, immigration.

These three produce a breeding environment for the final letter

U = Unstable, the mixed VUCA world of volatility, uncertainty, complexity, and ambiguity. The world is confused, people are confused, the pundits are confused, no one can predict the next week.

And what else does this give us – two more U’s Unpredictable and Uber (in it’s proper meaning of excess, or striving for even more). Perhaps the shortcomings of the Uber business model itself are a manifestation of the 21c culture of F.U.C.U?

It’s not an attractive proposition.

Pedro the Jester

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Why The Corporate Jester?


Because there is always a need to “call it out”, point out the emperor’s clothes may not be quite so fancy as he thinks (or others are telling him) and boldly say what others dare not!


The role of court jester was well known centuries ago and they had the licence to attack pomposity or stupidity in their betters without fear of retribution. (Well nearly!) Many of Shakespeare’s plays have a fool who is the commentator on human foibles – the most famous probably being in King Lear, the architect of his own downfall through his wilfulness.  Familiar?


May not an ass know when the cart draws the horse?  (Fool – King Lear, Act 1 scene 4)