minimising risk...protecting reputation...maximising performance

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  • Better understanding and articulation of values and purpose

  • Clarity around strategic thinking and innovation

  • Enhanced decision making and courageous execution

  • Ethical Leadership

  • Governance and operating standards aligned with values to mitigate risk and protect against reputational harm

The first three questions are relatively easy to answer but without the moral justification of the fourth question the end can justify the means and a totalitarian philosophy can then take over.

This can have disastrous and costly consequences – witness the many well known organisations (public and private sector) whose capital value and reputation has been severely damaged through careless decisions.

Organisations need their teams to demonstrate more of their individual Humanity and Integrity in the workplace through serving and caring for every stakeholder and by developing a community of belonging.


Are we doing the right thing?


Do we have a noble purpose?

Are we doing it in the right way?


Are we operating decently and transparently?

Are we doing it for the right reasons?


Can we justify our “licence to operate”?

Is what we do based on the right values?


Do moral values guide our decisioning?

"Peter delivered a very enjoyable and engaging session on ethical decision making to our business undergraduate students. His interactive style, combined with his significant experience of business practice was extremely well received. We will certainly be asking him to return to deliver further seminars."


Will Holt, Head of Business School, Pearson College, London  March 2017


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Manners maketh Managers



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